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For photography of this kind, consistency is essential — clients need all their products to be lit the same solution to give their online retailers a cohesive really feel. “I exploit lighting diagrams to get consistent lighting for a number of setups,” says Matthew Evans, an e-comm photographer with Sandbox Studio, whose purchasers have included Calvin Klein , Coach and Nike Evans explains that a typical day includes establishing the lighting after which capturing anywhere from 20-80 merchandise in in the … Read More
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