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For photography of this type, consistency is vital — shoppers need all their merchandise to be lit the same solution to give their on-line retailers a cohesive feel. “I use lighting diagrams to get consistent lighting for a number of setups,” says Matthew Evans, an e-comm photographer with Sandbox Studio, whose shoppers have included Calvin Klein , Coach and Nike Evans explains that a typical day involves setting up the lighting after which shooting anyplace from 20-eighty merchandise in someday.
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