Second Life Podcast: Brett Heyman

It all started back in 2011, when Heyman, a longtime thrifter and vintage-bag collector, noticed that her favorite acrylic bags from the ’50s and ’60s were becoming increasingly hard to find. That realization, combined with the emotional response she’d receive whenever she’d wear one from her own collection, led her to the inception of Edie Parker. She’d remake the iconic acrylic bags in what was sure to be a more efficient process than that of the ’60s. “I could not have been more wrong,” Heyman laughs. “They are handmade by skilled artisans, and they take forever, so it’s an expensive labor-intensive process, and not a lot of people who work in manufacturing want to take it on.”

Turns out that artistry is exactly what’s made Heyman’s brand so special to consumers who covet the handmade, vintage-inspired bags. So much so that when they aren’t wearing them, many customers display the bags in their homes. Well, that is before Heyman took notice and expanded into home goods with items like vanity trays, tabletop lighters, and the chicest checkers set you can imagine.