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The Importance of Outsourcing Your Link Building to Professionals

Today most business owners and internet marketers outsource their link building to professional link building services. You will not want to do link building yourself since it takes much time, which you don’t have, and it is not a very interesting thing to do. So, if you want your business website to have a high ranking in search engine results pages, then you don’t only need to create great content and to do basic SEO to your website, but link building is very important as well. If link building is not done correctly, don’t expect your website to have high rankings in search engine results. If your website has low rankings in search engines, then traffic to your site will also be low, so don’t expect your business to grow.

Consider the following before getting the link building service.

If your backlink has authority and page rank, then it also gives authority to your site. If your backlink is from a site with a high page rank, then it has more authority than dozens of backlinks from a site with a very low page rank. But, while this is true, your backlinks should not only come from sites with high page ranks. What is important is that your backlinks look natural and so it is important to add backlinks from low page ranking sites. If you have backlinks from sites with high page rank, then this will help increase your rankings. If the link building service is able to provide you with high pagerank links then it is a good service to hire.

In your backlink, the clickable, highlighted part is called the anchor text. Your anchor text should be made up of your keywords or keyword phrases. IF you have no targeted anchor text, then you link will not be effective SEO-wise. You should always ask your link building service for your anchor text.

There are sites which charge a fee after that first month if you want to keep linking your site and some link building services create backlinks on these sites. However, a more effective method of creating high pagerank backlinks is by making comments on blogs with high page rank. Comments can be deleted after a month and what your link building services can do is to replace deleted comments.

Websites that have the .gov or .edu extensions have a high value to search engines so it would be great to create backlinks in these sites. These websites are naturally authoritative since they are mostly educational or government oriented. Since these links are hard to get then your link building service can charge your more or don’t deliver them. If backlinks on these authoritative sites are included in the package, then it would be a great bonus for you.

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